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Retail Knowledge > Loyalty & Promotions
Retail Knowledge Loyalty & Promotions

Loyalty & Promotions

The commercial discipline of running loyalty programmes and promotional offers across every channel, with margin protection, behavioural insight, and performance measurement built in. Seven articles covering strategy, mechanics, and Enactor's platform support.

Loyalty Programmes & Promotions Integration
The integrated discipline of designing reward programmes and promotional mechanics as a single platform. Why 80% of UK consumers engage with at least one loyalty scheme.
Customer Segmentation & Targeting Strategy
Behavioural and value-based segmentation, RFM, lookalike audiences, and the personalisation drivers that lift conversion and retention.
Omnichannel Promotions & Consistency
The operational discipline and technical architecture for running promotions consistently across POS, SCO, web, app, and click-and-collect.
Promotional Mechanics & Behavioural Science
How discount depth, framing, and basket-building mechanics interact with cognitive biases. Choosing mechanics that drive incremental behaviour, not just discount.
Promotion Performance Measurement & Incrementality
Distinguishing incremental sales from cannibalisation. Test design, control groups, ROI frameworks, and the metrics that actually justify promotional investment.
Retail Pricing Strategy & Margin Management
Pricing frameworks for margin protection: KVI vs Price Image Drivers, elasticity segmentation, price architecture, and margin floors against promotional dependency.
NFC Wallet Loyalty Passes
Mobile wallet passes (Apple Wallet, Google Wallet) for loyalty identity capture at the point of payment. Reach, friction, and the Enactor capture configuration.