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Omnichannel Concepts and Demo Strategy

Omnichannel Concepts and Demo Strategy​

Session 2 content slide. Header bar: Session 2 - Omnichannel Concepts and Demo Strategy (dark background, white text). Four quadrant cards with teal left borders. Top left: What Omnichannel Means in a Demo -- Single view of customer across all channels. Shared basket -- what the web sees, the POS sees. Real-time inventory -- available wherever the customer is. Top right: Mapping the Prospect's Omnichannel Pain -- Siloed systems -- web and store don't talk. No shared loyalty or basket across channels. Can't fulfil from store or click and collect reliably. Bottom left: Choosing Your Omnichannel Demo Scenario -- Fashion -- click and collect, clientelling, endless aisle. Telco/Specialist -- store order take-on, self-scan checkout. Grocery/Convenience -- self-scan, rapid basket, loyalty. Bottom right: Workshop -- Update Your Demo Plan -- Add an omnichannel layer to yesterday's demo plan. Identify 2-3 omnichannel moments for your scenario. Map each to a specific Enactor capability. Footer: Enactor Partner PreSales Induction Training | Day 8 | Confidential.