The Presales Mindset

This slide covers the learning objectives for Session 1 and introduces the presales mindset. The three learning objectives focus on understanding the day's structure, appreciating the shift from technical operator to presales demonstrator, and identifying qualities of an excellent demonstration. The Presales Mindset callout emphasises that prospects care about outcomes rather than features, every click should tell a client-specific story, and a great demo is theatre with substance.